IDENTITY
Airbnb | Diversity & Belonging

In 2020 I was tasked to create an identity for Airbnb’s newly established Diversity and Belonging initiative. Working in close collaboration with their internal team, I developed an active and varied system that celebrates diversity and change. The core mark is a friendly hand-drawn monogram whose line quality references Airbnb’s ‘Belo’ logo. Paired with organic shapes and hand-drawn marks, the result is a multifaceted, joyful system based in variety, human centered texture, and visual abundance. Together, the logomark, palette, visual language, and typography, constitute a robust system that can flex to their digital, environmental, and print needs.