IDENTITY

Pausology

Created a brand identity for Pausology, an educational women’s health platform started by two clinicians who discovered a deficiency in accessible information. The Pausology wordmark is a delicate serif typeface with two graceful arcs growing from the descender of the “P” and the ascender of the “l”, creating an open, circular, yin-yang-like symbol. This mark has been paired with polished typography, an earthy color palette, and bold organic illustrations to create an identity that is inviting yet confident and sophisticated. Designed in collaboration with the studio Superworks.